It’s been a while we talked social media, and I thought to share some subtle reminders…
Facebook is still the most friendly social media platform to sell yourself and your business, if you get a hang of it.
This is not a theory or anything, just my own little research.
It’s the place where you’ll most likely have more connections because the regular profile enables you to send and accept friend requests, rather than follow and get followed back.
The Facebook follow button is another feature entirely that stands on its own.
But on most of the other platforms, you’re not obliged to be friends with people who follow you. They either follow you and you follow them back or vice versa, or they’d rather you be their fan instead, so they don’t follow back and vice versa.
This is why I believe it’s easier to sell here (that is, for personal accounts, mostly).
It’s why you should either make efforts to give people value that will keep you in their minds, or you create a presence that makes them remember your name, or you engage and interact with them to keep you in their faces.
It’s why as a business person, you can’t afford to just drop photos of your business and wait for people to rush you. If you’ve noticed how people avoid business posts, you wouldn’t be doing that to yourself.
I haven’t figured the psychology behind this behaviour but the moment people see that you’re trying to sell to them, they lock up and flee. Lol.
I shared this in a post sometime ago; don’t create content about your products, create content around your products.
Asking people to come and buy your products without first creating a relationship with them or without giving value, will not help your business. You will get tired, and then you’ll blame Mark for hiding your posts under his bed.
It’s why you’d see some of us write epistles, tell stories, share funny stuff, do reels and tiktoks. It’s why it looks like we live and sleep here. Because we know this is what will sell what we sell.
If your brand comes across as a self centered one, or all you have to say in every post you make is, “come and buy, 50k, delivers nationwide”, e go hard small o.
Tell stories or share things around your brand, your products and services, or about other things that would interest people. Make it fun. It doesn’t even have to always be your own content.
You’re here to socialize, not to just open your shop every morning and wait for customers to come because they can see what you’re selling. You’re not in Aba market.
There are several other people who do what you do but the value you give is what will put you in people’s minds and prompt them to buy for you.
That even when you don’t post about your business in a long time, whenever they need what you sell, you’ll come to mind.
And interacting with people’s posts will most likely push your posts to their new feed.
I’m sure many of us have realized this by now. Your news feed is mostly saturated with posts of people you like, comment on and share their posts often, people you chat with, people whose timelines you visit often, people you added as favourites and people you follow. You’ll also be in the feed of people you engage with.
Facebook is a “relationship” platform. The app prioritizes your relationship with people and it’s why you should leverage on this to sell yourself.
It’s why if you’re not a Facebook celebrity yet, you can’t afford to just post your product pictures and leave.
If you have a large number followers already (aside from friends), then you can stack many shoulder pads in your suit. People might even be begging to buy from you sef. 😁
Other places like Instagram will most likely push promotional and sponsored content, and content of people with large following, to your audience first, and it makes their chances of seeing your posts slimmer. Small followers wey you dey manage, dem still no go see wetin you post.
This is the more reason Facebook is your best bet and you should use it to your advantage.